

The Project
Lucky Bay Brewing commissioned Franzone Films to create a short public awareness campaign focused on ocean safety. The film used a simple, story-led concept to communicate an important safety message in a way that felt natural, relatable and appropriate to the local coastal setting.
Approach
The concept was built around a relaxed coastal scenario that could deliver the safety message without feeling like a traditional public service announcement. The film combined natural performances, location-based storytelling and concise visual communication to keep the message clear, engaging and easy to absorb.
Watch the film